What affiliate links do
They tell a partner operator that a visitor arrived from our site. If that visitor completes an eligible action, such as registration or a first deposit, we may earn a fee under the relevant commercial arrangement. Not every link is monetised, and the existence of a commercial relationship does not guarantee visibility or a favourable score.
What affiliate links do not do
They do not let a casino rewrite our reviews. They do not block us from mentioning wagering concerns, clumsy account flows, or weak support visibility. They also do not create a customer relationship between you and us. If you choose to open an account with a third-party operator, that relationship is between you and the operator.
Editorial independence
We keep scoring and commentary under editorial control. Reviews are based on our methodology, testing notes, and judgement about player value for the UK market. Commercial performance may influence where we spend future reporting time, though it does not override the tone or result of a review that has already been written. In short, revenue matters to operations, not to the truthfulness of the page.